2012 was definitely a year of highs and lows. For marketers, the pressure continues to push us and I know that many of the businesses I deal with continue to look at new ways to get that competitive advantage.
As a Chartered Marketer, I would encourage all businesses to train their staff to CIM standard and to always look at CIM qualified marketers when they are looking for new employees. Why? Because not only is the CIM the world’s largest marketing …
As the year draws to a close I just wanted to wish all our clients, suppliers and friends a very happy Christmas.
2012 has been a roller coaster year for us here in the UK but with nearly eight years of business, we continue to weather the economic storm which continues to blight the global economy.
We’ll be back in early January – do call us if you need marketing support. Sometimes a fresh pair of eyes for just a few …
This time last year I attempted to predict what would be big for marketers – regardless of the size of business. There were five things which I thought would be hot topics in 2012. (The original article can be found here) http://ambmarketing.co.uk/2011/12/whats-going-to-be-big-in-2012/
More Social Media
Social media continues to be a talking point both in business and the press. Whilst many businesses have seen a good and positive reaction to social media – many still struggle to understand the complexity …
So, we’ve actively encouraged you to set up accounts of social media sites, including Facebook, Twitter, Pinterest and LinkedIn among others. You’ve been busy updating them and making them work for your business, but have seen that some work better than others, and some may not be applicable to you or your business at all. So do you just let them go dormant, and risk new business searching and finding an out of date representation of your business? And if you …
Customer Relationship Management, or CRM, has long been used by organisations looking for company-wide strategies which put emphasis on the importance of customer retention and satisfaction over one-off sales. Most savvy businesses realise that it’s cheaper and easier to have repeat business than to source new business. With internet and e-marketing also taking up a large part of the marketing day, many marketers are looking for solutions which can help them not only manage their budgets and report on marketing …
Information graphicshave been around for years; from cave paintings and maps, to showing the weather in newspapers and representing concepts such as right of way and direction of traffic in road signs. But recently, ‘infographics’ has become a real buzz word and with the increasing use of social media sites, such as Facebook and Pinterest, their use is set to amplify.
Today information in the form of graphics surround us in the media. Charts and graphs communicate data; …
